Search engine optimization (SEO) for your Salla store is not one setting you switch on. It is three roles: the theme decides page structure, speed and how pages look on a phone; Salla adds technical parts such as structured product data; and you write what searchers read: titles, descriptions, links and category names.

Once you know who owns each part, you know where to spend your time, and when to ask your theme developer instead of looking for a fix elsewhere. Nobody can promise you a specific position in Google's results.

Full disclosure: we at AfterAds make the Angel theme. We inspected its pages for this guide, and it has its own section near the end.

What Google reads on your pages

Your page goes through three stages: Google's crawler visits it and reads its content, the page is stored in Google's index, then it appears for people searching for something it answers. Google's SEO starter guide explains these stages in detail.

What matters to you: Google reads the text written on the page, its title, and the links between your pages. Text drawn inside an image is not read as text. And Google may show a different title or description for your page in results if it finds other text a better match for the search (title links and snippets).

Google mostly uses the mobile version of your page for indexing (mobile-first indexing). So what your customer sees on a phone is what Google reads.

What the theme decides

These parts are not changed from the SEO fields; the theme you choose decides them:

  • Headings: does every page have one main heading that names it, such as the product name on a product page? Are section headings real headings in the page?
  • Text or image: does the banner element show its title and description as text on the page, or does it expect you to draw them into the image?
  • Speed: Google says Core Web Vitals are used by its ranking systems, and that the most relevant content still comes first (page experience). The theme sets part of the speed; your images and apps set the rest.
  • Phone layout: is text readable, are buttons easy to tap, and does the menu lead to your categories?
  • Internal links: do categories appear in the menu and footer as ordinary links Google's crawler can follow?

Structured data, the technical description of a product that search engines read, is a different case. Salla says in its SEO guide (in Arabic) that it generates it automatically: store and page data, and product data with the price, currency and availability. That is what we found on a product page of the Angel demo store on 27 October 2026, even though Angel's own code writes no structured data. To check your store, paste a product page link into Google's Rich Results Test.

The SEO fields Salla gives you

First, check your plan. The comparison table on the Salla plans page places «تحسين ظهور المتجر على محركات البحث (SEO)» (store visibility in search engines) in Pro only, not Basic or Plus, as of 27 October 2026. If some of the fields below are missing from your dashboard, check your plan first.

Then open Marketing (التسويق) → Search Engine Optimization (تحسين محركات البحث). Salla's article on improving your store's visibility (in Arabic, updated 18 October 2026) describes three tabs:

  • Home Page (الصفحة الرئيسية): the home page title, description and keywords, and how store page links are displayed.
  • Store Pages Optimization (تحسين صفحات المتجر): automatic filling of the fields for products, categories and brands, with exclusions. Salla notes this does not replace manual work.
  • Advanced Link Settings (إعدادات متقدمة لروابط المتجر): an editor for the robots.txt file, the file that tells crawlers which pages not to visit. A single Disallow: / rule keeps them out of your whole store, so change the file only for a reason you understand.

The product page

Each product has an SEO section (تحسينات SEO) in its details: a page title, a custom link and a page description. If you leave the link empty, Salla uses the product's default link.

  • Name: use the words your customers search with, not an internal name or a supplier code.
  • Description: write it yourself, and do not copy it from the supplier or another store. Open with what your customer decides on: size, material, use and delivery time.
  • Page title and description: a title that names the product and its type, and a one- or two-sentence description that invites the click.
  • Codes: Salla has fields for MPN and GTIN codes, explained in Adding product codes to improve visibility (in Arabic). Fill them in if your product has a manufacturer code.
  • Images: clear photos of the product itself. Google says it also understands an image from the text around it on the page (image SEO), so do not leave images without written context.

If your store runs in two languages, note Salla's remark: English product links appear in the sitemap only if you turn on multiple languages and enter product names in both Arabic and English.

Category and brand pages

Many searchers do not look for one product but for a type: "black abaya", "specialty coffee". That is where a category page serves you better than a product page.

  • Name categories in the searcher's words, not internal ones like "Collection 2".
  • Fill in the SEO fields of each category: title, link and description. Do the same for brand pages if you sell known brands.
  • Do not repeat one category under two names, or two of your own pages will compete for the same search.

Home page and banners: readable text or a picture?

The home page introduces your whole store, so write its title and description in the Home Page tab the way your customers would describe you: what you sell, to whom, and where you deliver.

Banners take up the most space on the home page, and are often what Google reads least. If you write the offer and the headline inside the image, your largest space has no text. Use the title and text fields of the banner element if your theme renders them as real text. You gain twice: text that search can read, and text that stays clear on a phone.

To check, open the page in a browser and try to select the banner headline with the mouse. If it highlights as text, it is text. If the whole image highlights, it is part of the picture.

Measuring in Search Console

Google Search Console is free and shows how your store appears in search. Salla explains how to connect it to your store in Improving your store's visibility with Google Search Console (in Arabic).

Once connected, set aside half an hour each month for this review:

  • Queries: which words showed your store? If people search for something no clear page of yours answers, add it to a category or a description.
  • Pages: which pages appear often but get few clicks? Review their title and description.
  • Indexing: are important pages missing from the index? Check their links with the URL inspection tool.
  • New products: inspect the link of every important product you added this month.

Do not expect results in a week. New pages can take weeks to appear, and the useful comparison is month against month.

Before you change a theme or a URL

Salla's SEO guide (updated September 2026) says Salla does not yet offer 301 redirects, which send a visitor from a product's old link to its new one automatically. If you change the custom link of a product that already shows in Google, anyone who clicks its old result lands on a page that no longer exists.

So:

  • Write the product's custom link before you publish it, then leave it alone.
  • If you rename a product, you do not have to change its link.
  • Do not delete a sold-out product that will come back; keep it visible with its availability status.

And before you change themes:

  • Copy the links of five important pages: the home page, your top two categories and your top two products. Open them after the new theme goes live and make sure they still work.
  • Compare page headings in both themes: is the product name still the main heading? Are banner texts still text?
  • Measure the speed of the three page types after publishing, as in our guide to choosing a Salla theme.
  • Check Search Console two weeks later for pages that dropped out of the index.

Angel and search engines

This section is about our own theme. We inspected its demo store on 27 October 2026.
  • Headings: on a product page, the product name is the only main heading. On a category page, it is the category name. The home page has a main heading with the store name, hidden visually but read by search engines and screen readers, and section titles are real subheadings.
  • Banners: the «صور متحركة (ملاك)» (banner slider) element renders each slide's title as text on the page, not inside the image, and uses it as the slide image's alternative text. Details are in the element's documentation.
  • Structured data: comes from Salla, not from Angel's code, so it stays the same if you move to or from Angel.

You will find the product page options in Product page. To see what the theme offers, read the Angel page, or write to us with your question.

Frequently asked questions

Will a theme raise my store's ranking on Google?

No theme guarantees a ranking. A good theme removes obstacles: a sound heading structure, readable text and acceptable speed. Ranking depends first on how relevant your content is to what people search for.

Is Salla's automatic filling enough?

No. Salla says quick optimization does not replace manual optimization. Use it for large catalogs, and write the titles of your most important products and categories by hand.

No, not once the product is indexed. Salla's guide says 301 redirects are not yet available, so the old link becomes an error page.

Do I need a specific plan for Salla's SEO tools?

Yes. The comparison table on the plans page lists store visibility in search engines (SEO) under Pro only, as of 27 October 2026.

When will I see results?

There is no guaranteed date. New pages can take weeks to appear, so compare your store's performance in Search Console month by month.

Do I need an SEO expert?

Not to start. The fields in this guide are ones merchants fill in themselves. You may want an expert later to study competitive keywords or build wider content.

Your next step

Open Search Console this week and look at the ten queries that showed your store most. Then pick your five most important products and review their title and description in the SEO section, using your customers' search words, without changing their links. If you plan to redesign your home page, read our guide to designing your Salla store yourself.

Last reviewed: 27 October 2026.