01Engineering discipline
Quality first
We test every release before publishing it, write down the reason for every change that goes into our products, and don't ship a feature until it works as described.
We started by building stores.Today we build their tools.
We build themes and tools for Salla stores, for merchants who care about the quality and details of their store.
We know stores from the inside, because we spent years building them with their owners before we designed our first theme. That experience is behind every product we make.
Manifesto
- 01We build for merchants who care about the details.
- 02We don't ship a feature before we've tested it.
- 03We don't promise what we can't deliver.
- 04We document every release in a public release history.
It started with one merchant's request
In 2019 a Saudi merchant asked us to build him a store on Salla. In about 16 months, the store made close to 2 million SAR in sales.
Over the following years we worked with more than 200 merchants on Salla before we moved to themes. When Salla opened its theme store to developers, we were among the first to publish a theme there.
We launched the Angel theme in 2023. More than 8,200 stores have chosen it so far, and it is still among the best sellers in the Salla theme store. Alongside our themes, we still design and develop stores for their owners, the way we started.
Four principles we work by
02Products and support
A team behind every product
We build themes and tools for your store, and our technical support team answers your questions after you buy.
03Ongoing development
We keep improving after launch
Angel has had more than 100 releases since 2023. We add new sections, fix what merchants report, and publish every release in the release history with its date and what changed.
04Saudi market first
We serve one market, and we know it well
We have worked with Salla merchants since 2019, and we know the Saudi market's seasons: Ramadan, Eid, National Day and the sale seasons, and what your customers expect from your store in each.
With merchants since 2019
- Stores that chose Angel
- 8,200+
- Angel's average rating on Salla
- 4.9
- Merchants we worked with before themes
- 200+
- The year we started
- 2019
Why Saudi Arabia
We design for the market we know
We build our products for Saudi brands that want a store done right down to the details, and a team that knows their market.
The team
One team, from design to support
The AfterAds team · since 2019The AfterAds team handles every stage itself: design, development, testing and technical support, which is why we know every detail of what we deliver.
AfterAds is a company registered in Egypt (Tax ID 623-347-067), serving Salla merchants in Saudi Arabia since 2019.
What's next
What we're working on now
We are working on new Angel releases, new themes and tools for Salla stores, and setup guides for every setting in our themes.
Start with the Angel theme
Buy Angel from the Salla theme store, then publish it from your store dashboard.